That’s right, Digital Turbine ranked 1st with a “690% surge in the share of the app install pie”. That’s more than double the growth of the number 2 ranked media source! And while being #1 is great, our ranking really gives us 3 reasons why we still think the best is yet to come.

• Our Growth Means YOUR Growth. Our daily passion is helping our partners grow their app users. So if we’re doing great – it means they must be too. And we’ve totally seen that with plenty of our partners, like Amanotes, Playtika, Product Madness, and more!
• We’ve Gone Global! As AppFlyer notes, we “ranked 1st in the Growth Index in no less than 3 regions: North America, Latin America, and Western Europe”. But that’s not all. We were #2 in the Middle East, India and Eastern Europe and #3 in Africa. It’s a great validation of the universal appeal of our solutions that it’s keyed growth for apps all around the world.
• Frictionless is Fabulous. Our SingleTap solution, where users “don’t have to go through the app stores to download” was noted as being key to increasing conversion rates. And while we’ve always felt that removing friction for the consumer was critical, Forbes recently put it more succinctly for us: “Removing Friction to Rocket Revenues”.

With people becoming less willing to find apps through the app store, brands have been looking for new, innovative ways to reach users. We are proud to be part of what we see as a major shift in user acquisition. Looking forward to more growth to come! 

The post 3 Reasons Why We’re Psyched About AppsFlyer’s Performance Index appeared first on Digital Turbine.

• Game publishers use preloads 5x more than other app publishers.
• Preloads helping gaming publishers break into global markets.
• All types of preloads lead to high open rates and returning players.
• Millions of new players due to gaming app preloads.

A few weeks ago, I wrote about how gamers prefer finding new games via preloads than any other UA method. But gamers aren’t the only ones who prefer preloads — Game publishers are using them to find a competitive edge as well. Gaming publishers across the mobile industry are preloading their apps five times more than other app publishers. With stellar conversion rates across all types of games, gaming preloads are seeing noteworthy success.

Catching Their Interest

Catching the interest of new gamers isn’t easy, especially with an ever-expanding gaming market. Publishers are finding preloads can bridge the disconnect many gamers feel with traditional UA methods. In a highly competitive space, ad promos fight for social and web attention but miss roughly half of your potential players. On the other hand, preloads are engaging a potential 1.1 billion gamers — in ways the usual UA ads won’t.

Unpacking the market further, we’re seeing the preload strategy show some impressive use. All these preloads aren’t just U.S. based either — leading game publishers are powering out into markets for global scale. While U.S. markets take the lead at over 70M game preloads, non-U.S. markets saw nearly 50M preloads in Q2 of 2020.

Preloads Claim Big Wins

All of this makes one thing crystal clear: preloads are running strong in the market. Within 90 days, game preloads of all types get played, and a wide roundup of gaming app categories have high conversion rates. Ultimately, we see 37% of preloads on average lead to ongoing play, which is no doubt a huge number when considering the millions of mobile users jumping into these games.

No matter what lane your games are in, you can hit the big time too. Learn more in our insight report to see how your games can start ranking up with preloads.

The post Gaming Publishers & Preloads: Next Level of Discovery appeared first on Digital Turbine.

• 5G is leading a transformational behavior change that creates new opportunities for app developers
• More processing power allows marketers to create new kinds of experiences
• Savvy marketers can use location capabilities to deliver content based on granular locations
• App Bundles allow developers to “light up” apps on phones without reduced friction
• File size concerns and other areas of “friction” are mitigated through on-device solutions

During a two-part podcast series hosted by Martech, I discussed how the mobility landscape is impacting marketers and the ways Digital Turbine can help solve this. In the first podcast, I discussed app developers can boost revenue and reach end users at scale through the Direct to Device Advantage.

In this recap of the second podcast, readers can learn more about how mobile app developers are gearing up for 5G.

5G: Transformational Behavioral Change

At its core, 5G is the latest growth in the speed, quality, and power of mobile that we’ve seen progress with each new generation. Even the most forward thinking individual probably didn’t foresee people changing their TV viewing habits from the living room to “on the go”. But now, we forgo appointment TV viewing and watch on our phones or other devices wherever we are and whenever we like. This increased power opens new ways for app marketers to drive more engagement.

Deeper Experiences

More processing power enables marketers to insert impressions in places we wouldn’t otherwise. Being able to highlight real-time processing of data and services can create an environment for marketers and advertisers to take advantage of. Ultimately, the increase in processing power from 5G enables marketers to create deeper experiences through Augmented Virtuality and Augmented Reality — for example, Snapchat’s ‘Create Lenses’ feature for mobile advertisers.

Location Capabilities

For years, marketers have used data to get the right message in front of the right people, at the right time — all in pursuit of driving business results through the data they compile. With 5G, marketers can now discern if you’re at grandma’s house and what room of the house you are in. Where users agree to allow their locations, savvy marketers can tap into the opportunity this creates. For instance, marketers could potentially provide more specialized content depending on the location: cooking in the kitchen vs. sitting on the couch in the living room.

App Bundles

Two years ago, Google introduced Android App Bundles, a file type created to help developers control the complexity and file size of their applications. App bundles circumvent the need for developers to build, sign, and manage several Android Package Kits (APKs) in order to distribute apps. Now they can quickly “light up” an app without all the overhead. These progressive experiences will reduce friction for the users and publishers alike — creating opportunities for larger device integrations.

The End of Friction

For marketers concerned about “file size” preventing a download, 5G will bring an end to those concerns. Where before, if an app download takes extra seconds, it can destroy your ROI. But now, people don’t have to worry about having a good wifi connection, how much room they have on their phone, or how much time they have. In an impatient world, “frictionless” solutions increasingly win. We have seen 5–10x better click to install rathers because the level of friction is so much less with on-device solutions.

The post Martech Podcast Part 2: Gearing Up For 5G appeared first on Digital Turbine.

• App developers can scale their distribution by going Direct to Device
• On-device targeting could be the next big thing
• Open rates for Preloads are as high as 80% due to consumer’s inherent curiosity
• The best apps for Preloading are High Frequency of Usage Apps

During a two-part podcast series hosted by Martech, I discussed how the mobility landscape is impacting marketers and the ways Digital Turbine can help solve this. In this recap of the first podcast, readers can learn more about how app developers can boost revenue and reach users at scale by mastering mobile app discoverability.

Direct-to-device app marketing

Unless you are in the league Facebook, Google, or Amazon — most apps don’t have the necessary market clout to quickly make major deals with even one carrier, let alone all of them. In fact, good luck even getting in front of a decision maker.

However, by democratizing the process with direct-to-device app marketing, app developers, brands, and apps can form a single platform rather than going through the business development motions with each individual carrier.

On-device targeting

On-device targeting may be a smarter, more consumer friendly way for brands to target certain demographics than relying on potentially false or harmful consumer data on web and social platforms. Though an individual’s device won’t have personal information attached, a brand’s target market could align with certain device types.

App publishers can choose target criteria like device, make, model, carrier, and country that are most applicable to their demographic. For example, LinkedIn on high-end devices versus a Solitaire app on a lower-end device.

Inherent Curiosity Will Spike Open Rates Over Time

One thing savvy app marketers have learned is that their traditional metrics won’t directly apply for on-device methods. On average, our data shows that open rates for preloaded apps in the first 30 days are between 25–30%. But over time, open rates increase to as high as 80% once they pass the 90 day mark. This is because on-device marketing preys on the consumer’s inherent curiosity.

Advertisers can drive engagement by identifying ways to reach users right after they unbox their phone. One reason preloads are effective is that on day one someone who is playing with all their new phone features may notice an app on their phone, but be too occupied with other fun things to tap and open. However, as they continue to use their phone over time, and continuously see the app — they will eventually be ready to dig in, whether it be out of curiosity or necessity.

The Best Apps for Preloading

Preloading works great for apps that get a lot of daily or weekly use, such as games, social media, news, shopping, and others.

Meanwhile, parking apps, photo editing, or other similar applications that are designed for a specific or one-time use don’t work as well.

At Digital Turbine, the most popular apps we distribute are casual gaming apps. On average, gamers are happy to play whatever gaming app they find on their device, regardless of the game maker. That’s to say, high-frequency-of-use gaming apps don’t need to be a specific brand for people to engage with them.

Be sure to check back for a recap of the second podcast, where readers can learn more about how mobile app developers are gearing up for 5G.

The post Martech Podcast Part 1: The Direct to Device Advantage appeared first on Digital Turbine.

• New Device Owners Install 3x More Apps that those who have had a phone for longer than a year
• While all app categories get a lift, certain categories do better than others – such as Education, News, Social, and Messaging
• App publishers in these categories really should be on the lookout for UA strategies that can reach New Device Owners
• Digital Turbine’s platform includes First Day experiences that ensure your apps is scene by the New Device Owners right after unboxing

Our New Device Blog Series (part 1, part 2, and part 3) revealed research from Phoenix Marketing International that New Device Owners install 3x more apps than consumers that have had their phone longer than a year. 

FIND OUT HOW YOU CAN TARGET NEW DEVICE OWNERS

What’s amazing about this is that EVERY SINGLE APP CATEGORY performs better in the first 90 days of ownership when compared to the rest of the life of the device. Which means no matter what type of app you have, you should be clamoring for ways to reach users right after unboxing their phone.  But there are certain categories that absolutely crush it with new device owners. 

The Top 4 App Categories for New Device Owners

Education 

This category, which includes apps like Khan Academy and Udemy, top our list. Considering the survey results, overlap with the start of the pandemic – it’s easy to understand why. With classrooms being shut down, students of all ages are flocking to alternatives. While this category still drives a lot of installs from New Device Owners, the pandemic might have raised the install ratio slightly more than it would normally be. These other categories likely would drive installs even in a normal world.

News

Our smartphones have become our connection to the world – and what better way to stay connected to the 24-hour news cycle than decking new phones out with our favorite News apps? Whether you’re a fan of CNN or Fox News, the New York Times or NPR, you’ll definitely want your new phone to keep you up-to-date. 

Messaging

A few decades ago our phones primary purpose was to call people – mainly friends and family. Our phones still keep us connected more than ever to our loved ones, but it’s not usually through a phone call. Now, we connect with people through apps like Skype and Kik Messenger – which means when we get a new phone, we want to make sure we have the right platforms to communicate with our favorite people.

Social

You just got the hottest new smartphone and you absolutely want to brag about it. And what better place to do that than your favorite social media channel? While some of the “big guns” in social media, like Facebook and Twitter, already come pre-installed and ready to use on many smartphones – other emerging platforms like HouseParty and FourSquare also could find opportunity with New Device Owners.

FIND OUT HOW YOU CAN TARGET NEW DEVICE OWNERS

The “App”-alanche is Real and Spectacular

All app marketers should make it their number one priority to engage with new device owners from the moment a new device is powered up for the very first time. Digital Turbine’s platform is built around getting your app in front of New Device owners right after activation – when they are much more likely to download your app. 

Contact us today to learn how Digital Turbine can help you reach new smartphone owners seconds after a device has been unboxed, enhancing discoverability, activation, and potential lifetime value.

The post The 4 App Categories That Are Winning The New Device “App”-Alanche appeared first on Digital Turbine.

• App publishers that have optimized for the Brazilian market and invested in UA are reaping BIG rewards
• The user base in Brazil is fast-adopting, which means if you aren’t in Brazil, the time is now!
• However, with market maturity comes a change in behavior. Overall, reliance on ads for app discovery is decreasing. People find apps more organically these days, which means brands need to look to non-traditional methods to get/stay top of mind.
• In a market like Brazil where there will be a TON of New Device Owners, UA strategies that target New Device Owners, like preloads, make a whole lot of sense.

For a deep dive into how leading app marketers found success in Brazil? Check out these 7 charts! 

Does your app work in Brazil? While it can’t support everyone, Brazil’s mobile infrastructure has been growing by leaps and bounds to support the market. If you’ve optimized your app for Brazil and already realize the HUGE opportunity, no need to read further – check out these 7 charts that leading app marketers learned to win UA in Brazil.

For others, what are you waiting for? Recently, VentureBeat published a profile of the growing opportunity in Brazil calling it the “smartest decision an app publisher can make this year”. With a young user base (a median age of 32), smartphone owners in Brazil have been quick to adopt the mobile lifestyle with amazing growth in app categories like social networking, shopping, food delivery, gaming and others. The rewards for publishers who have invested in UA have been plentiful – and there is still plenty more opportunity ahead.

Mobile growth in Brazil will continue to grow over the next couple years. But as the market matures, expect a change in behavior – as we’ve seen in mature markets like the US. Overall in the US, reliance on ads for app discovery is decreasing. This is due to smartphones becoming the go-to method for killing time. The mobile-savvy audience in Brazil is already very tied to using their apps to kill time – 72% of them play a game every day with the majority playing for over an hour! As this increases, they become less in-tune to the friction involved with in-app, social, and web ads. This means that publishers should look to supplement those strategies with non-traditional methods.

A great way to reach those users in Brazil that you won’t find through traditional UA is through preloads. As the market grows, there will still be a TON of new device owners. And as more phones become available in the market, many more will be looking to upgrade. Our blog series on the “New Device App-alanche” has shown that new device owners install as many as 3x more apps than those that have had their device longer – which makes utilizing a UA strategy that targets New Device Owners a no-brainer for those looking to make a footprint in Brazil and Latin America. 

Looking for how leading app marketers found success in Brazil? Check out these 7 charts! 

The post You’d Be Nuts to Not Market Your App In Brazil appeared first on Digital Turbine.

• The Brazilian market is something app publishers need to be excited about
• To penetrate the market, app developers will face similar challenges seen in other emerging markets
• Going “On-Device” can help maximize the Brazil opportunity, as leading brands have seen

Leading brands are crushing it in the Brazil market thanks to getting their apps On-Device. It’s easy to get excited about the opportunities in this amazing country – we here at Digital Turbine have certainly been buzzing about it. While the demographics of the country make it ripe for app publishers, it will take a savvy and diverse app marketing strategy to penetrate the market.

Brazil’s growing market has been no stranger to this blog. With 69% of its population under the age of 30, you’re looking at almost 7 out of 10 consumers that have grown up with digital technology running through their veins.

Further Reading: Big in Brazil: The Apps that are taking Latin America’s Biggest Market by Storm

Further Reading: Gen Z – Will the Smartphone Generation Change the Way We Work

Hitting the Right People, in the Right Places, on the Right Devices

While Brazil ticks so many of the right boxes for app developers, this doesn’t mean that it is an easy market to penetrate. As the headline act in the famous line-up of BRIC (Brazil, Russia, India, and China) countries — app developers face many of the same problems seen across many other emerging economies. These include:

• The proliferation of low-cost devices typically with limited available space for additional apps.
• A large number of PAYG mobile subscribers with limited data allowances.
• Limited Wi-Fi in areas outside of urban development.
• The ever-present threat of fraud for both the app developer and end-user.
• The incredible level of competition in “traditional” app marketplaces like Google Play, forcing up the cost of acquisition and putting additional pressure on margins and return-on-investment.

Note: Let’s not forget, these challenges are not limited to emerging economies. Even in more advanced economies such as the North American and European markets, more than half of all smartphone owners will never download an app to their devices.

This is why an increasing number of app developers are seeing real value in pre-loading their apps “On-Device” to reach a critical mass of users in a targeted market.

Further Reading: Superstar Apps: What Are Native App Preloads and Why Do They Matter?

So Who Pre-Loads Their Apps in the Brazilian Market?

We’ve compiled a list of five brands that have embraced going “On-Device” as part of their multi-channel app marketing strategy in Brazil.

Rappi: Rappi is an on-demand delivery business with operations across Latin America. According to Rappi’s founders, the app allows users to “order almost anything they want with a super app concept that will deliver it to them in 30 minutes in exchange for a buck.” Rappi partners with more than 50,000 different businesses including grocery shops, pharmacies, kiosks, and office supply stores. It’s also made significant inroads into developing partnerships with major global brands like Avon and Visa.

iFood: iFood is considered a real unicorn in the food delivery business in Brazil. The company operates in more than 500 cities across Brazil. In March of 2019, iFood received a staggering average of 558 thousand food orders per day. Following a $500 million investment in the company last year, iFood is currently looking to expand its operations in retail, and hope to increase the number of supermarkets it works with from 200 to 1,000.

99: Formerly known as 99 Taxi, 99 is a leading Brazilian ride-sharing app operating in more than 300 cities across Brazil. A series of multi-million dollar investments in the company have given 99 the honor of becoming the first Brazilian app start-up company to be valued at, more than a billion dollars.

Uber: Demonstrating that global brands (and they don’t get more exciting than Uber) really are taking a huge interest in the Brazilian market. Uber operates in more than 130 cities across Brazil, making the territory one of its biggest markets outside of the United States.

Join the “On-Device” Revolution in Brazil

To learn more about maximizing your opportunities in the Brazilian app marketplace, contact us today and ask to speak with one of our local app marketing experts.

The post Why Going “On-Device” with Pre-Loads is Big News in Brazil appeared first on Digital Turbine.

When you consider that apps typically lose 90% of their users within weeks of being downloaded, it’s clear that app marketers need to invest as much time and effort into customer retention as they do into customer acquisition.

Note: Many app marketers have seen a significant uptick in activations and engagements following the global COVID-19 pandemic. As the world slowly begins to embrace the “new normal”, retaining these users should be a priority for any business hoping to make gains in what has been a challenging environment for many businesses.

Further Reading:  Coronavirus Shifts Consumer Behavior Towards Mobile

Build a Sticky Product

Smart app marketers adopt a number of different strategies to ensure users stay engaged after activation. Any great retention strategy starts with having a great product in the first place. It doesn’t matter how pro-active your retention strategy is if your app doesn’t deliver on its initial promises, you stand very little chance of retaining anyone. There are literally millions of apps in the various app stores that fall into this category. Make no mistake:  When you have one chance to impress a user, good enough is not good enough. Therefore, your initial product development is a vital first step in your app retention strategy.

Content is King

There is a very good reason why news and information service apps (think weather apps) are amongst the most sticky in terms of user retention. It’s because their content changes all the time. The good news is, regardless of what your business does, you can emulate this and become a publisher, attracting users back to your app on a regular basis.

Think of a sports retailer. While they might be in the business of selling sports equipment and apparel they should also be in the business of publishing regularly updated content that is relevant to their target audience. A regularly updated feed of content relating to the latest sports news will keep people coming back even when they are not interested in buying. And when they do want to buy, whose brand will be front of mind and perhaps more importantly, whose app will still be available on their users’ mobile device because it hasn’t been removed. Invest in content and your users will return and invest in you.

Note: Always use app push notifications wisely. Before sending any app push notification, always ask yourself, is this relevant, is it interesting and is it timely?  If you wouldn’t want to receive the update yourself, you probably shouldn’t send it.

Freemium Rocks

Everyone loves freemium products but there is nothing worse than a really limited freemium offer. You need to give your users the time to discover how vital your service is to their existence. It could be days, weeks, or months before someone properly engages with your app – so don’t scare them away with a “use us or lose us” strategy. If they haven’t got the time to invest in your app straight away they will walk. In the meantime, be useful, be available, and be ready to offer them a little extra when they are ready to invest in you. It’s also worth remembering there are many different ways you can make money out of your app beyond subscriptions. Advertising and eCommerce (either direct or in partnership with other brands) are two obvious levers to pull while you are waiting for a conversion. Think about how Spotify generates an income from both freemium and premium users without sending their free users into the arms of a competitor.

SingleTap Installs

Some apps just aren’t for the long term. Simple games might give a user a few hours, days, or weeks of pleasure but ultimately be discarded like an old toy in favor of the latest craze. This is why it is important for so many app developers to develop a back catalog of titles and cross-promote via in-app promotions. If a user is not going to play your game forever, it’s best that they swap it for another one of your titles. Providing a painless transition between two apps is a vital strategy if you want to keep your users engaged with your brand’s wider offering. Single Tap installs from Digital Turbine make downloading a new app as effortless as gameplay – just one tap and you are done.

SingleTap Installs can also be used to promote downloads from other digital marketing channels, including banner ads, blog posts, SMS text messages, and emails. If fact, no matter how you engage a potential user, SingleTap Installs are the most efficient way of positioning an app on a device and driving engagement.

Engage, Retain and Keep Winning

To learn how Digital Turbine can help you win new users and retain existing relationships, contact us today and ask to speak with one of our app marketing experts.

The post App Revenue Optimization: Re-Engagement Wins Every Time appeared first on Digital Turbine.

Jokes aside, since the global lockdown begun in March, gaming app downloads have helped us cope with the tedium of isolation from the world. As a result, Digital Turbine has seen a dramatic increase in the number of gaming apps downloaded and activated across its network of mobile networks and OEMs.

Gaming 1 – Social Media 0

Gaming is clearing winning during the lockdown.

During the first weeks of lockdown, Verizon reported a staggering 115% increase in demand from gamers across its network compared to pre-pandemic levels. Interestingly, during this same period, social media remained flat and, at times, even saw a decline. Perhaps people just don’t feel that sociable at a time when we are all locked up at home. Or perhaps they just wanted to have a little fun and escapism away from the fear and uncertainty of the “new normal” social media is so keen to tell us all about.

While many other mobile applications such as video (+36%), voice (+25%), and online browsing (+27%) saw a significant increase in use following the lockdown, nothing came close to gaming.

Despite the fact so many of us are now “working” from home, gaming even eclipsed more “professional” mobile app solutions like the VPNs we all need to connect to our office networks. Well, you know what they say about all work and no play…

A Captive but Competitive Market

While gaming is undoubtedly proving a popular pastime while so many other things are off the agenda, there are no certainties in what is an extremely competitive market. With more than $30 billion being spent annually by gaming app companies on promoting their gaming apps — they certainly aren’t playing for fun.

Note: According to data from AppsFlyer, global marketing spend on gaming apps is going to increase to just below $50 billion by 2022.

Gaming is big business and there are very real winners and losers — and nobody likes being a loser (especially when you are playing a game worth millions of dollars to your bottom line).

Play Professionally

Digital Turbine works with leading game developers from all four corners of the world, helping them find new players, and ultimately winning at the high-risk game of return-on-investment.

Our solutions help them position their apps on popular Android devices so they are ready to be activated and played from the moment of unboxing and drive frictionless downloads with a SingleTap from in-app advertising, emails, SMS campaigns, and web links.

What Are We Playing?

We don’t just market gaming apps, we play them. Seriously, would you trust anyone to market your gaming app who doesn’t lose themselves to a little fun every now and again? So what’s making our thumbs twitch in-between client meetings during lockdown?

• Call of Duty (Activision): This game broke a whole heap for records and won numerous awards when it was released on Android in 2019. It’s still going great guns (pun fully intended) during lockdown. A classic from the moment it was released.
• Mario Kart Tour (Nintendo): Launched just prior to the lockdown, this multi-player game is keeping us connected and putting smiles on our faces.
• AFK Arena (Lilith Games): A simply beautiful game that was all over the charts as we entered lockdown.
• TeamFight Tactics (Riot Games): Who wants a fight? Seriously, we’ll take on all comers.

To learn how Digital Turbine can help you level-up on your next app marketing campaign, contact us today and ask to speak with one of our gaming app marketing experts.

The post Mobile Gaming: Stay at Home and Flex Your Thumb Muscles appeared first on Digital Turbine.

If you are feeling more than a little anxious, you’re not alone. A growing number of smartphone users are turning to apps to help manage their mental health. According to a recent study by the mobile data insights company Sensor Tower, there has been a surge in downloads of popular mental health wellness apps since lockdown began.

Data shows that the top 10 apps in English-language mental wellness categories received more than 10 million downloads during April. This was 24.2% higher than pre-pandemic levels. These downloads were dominated by meditation apps with the app Calm ranking globally at No. 1 with 3.9 million downloads (up almost a million downloads compared to January), followed by Headspace at No. 2 with 1.5 million and the third position going to Meditopia with 1.4 million.

And it’s not just the apps at the top of the chart that are enjoying phenomenal growth.

Sitting comfortably at No. 10 in the global ranking, Relax: Master Your Destiny picked-up nearly 400,000 downloads, a staggering 218% increase on the first month of the year.

Keeping International Markets Happy

By breaking down the global markets into various territories, the report highlights how success in one market doesn’t guarantee popularity in other apparently similar markets.

While there is a similarity between the various global markets, the US ranking share six common titles with the UK charts, the apps Moshi and Insight Timer (No. 7 and 10 respectively in the UK charts) don’t appear in the either the global or United States rankings. Interestingly, there are apps that rank highly in the global charts, like Petit BamBou, that don’t make the top 10 in either the US or UK markets.

This should suggest to app developers that there is no such thing as a “one-size-fits-all” app for global markets. Each geographic location will have its own individual tastes and specific routes to market. This should also remind developers that just because a brand “owns” their local market, there may be opportunities beyond their current horizons.

A Global Community

With boots on the ground across global markets in Latin and North America, Europe, Asia, the Pacific, and Africa, the app marketing experts at Digital Turbine can help developers fine-tune their global marketing strategy and find potentially lucrative audiences for their apps in previously unexplored territories.

Regardless of whether your app keeps people entertained, informed, productive, or simply calm (an enviable state of mind in this current crisis), talk to us today to learn how we can make your next app marketing campaign a healthier more engaging experience.

The post COVID-19: Surge in Mental Health Wellness App Downloads appeared first on Digital Turbine.