• Digital Turbine featured on Singular’s ROI Index in multiple categories
• Singular’s report highlights the rise and success of on-device media solutions like our platform
• On-device media stands out against legacy ad networks, delivering note worthy ROI

Digital Turbine has been ranked as a Global Top Media Source on the 2021 Singular ROI Index. The Index is widely recognized as the go-to source for app marketers seeking insight about which app marketing platforms offer the best ROI while also considering metrics including cost, revenue, and fraud.  The 2021 Index ranks top-performing ad networks across both the Android and iOS ecosystems and reviews industry data compiled across nearly $10 billion in ad spend and approximately 3 billion app installs.

Digital Turbine has regularly performed well on the Singular ROI Index in both North American and international markets, particularly in verticals like gaming. However, this is the first time the company has featured on the Global Index.

Digital Turbine’s rise in fortunes on the Global Index highlights its commitment to the wider app economy and the burgeoning European, APAC, and Latin American markets. It also demonstrates a dramatic shift in the way people discover and download their apps.

A Year of Dramatic Change – A Disturbance in the Force

Digital Turbine’s global success follows a year of dramatic change in the mobile marketing industry. Add to this the massive disruption caused by the global Covid-19 pandemic, and it’s little wonder why people have become more reliant on their mobile devices than ever before. Do you remember when we used to ask if it would ever be possible to do a day’s work on a mobile device? I guess we all know the answer to that now.

During this turbulent time, which Singular describes as “A disturbance in the force,” app discovery has continued to shift from traditional app marketplaces and legacy ad networks, which have continued to face disruption from a number of emerging and increasingly powerful channels including Digital Turbine.

App engagement is increasing, but so is the competition. Mobile users now typically have upwards of 93 apps on their phone, up from 85 at the end of 2015. While this growth has seen a greater diversity of apps on devices, it means that even leading apps have to fight for the type of engagement that leads to profitability.

Why is Digital Turbine Performing so Well?

The 2021 Index highlights that OEM or on-device platforms such as Digital Turbine are “performing extremely well” by providing on-device app discovery via a persistent experience on new devices, a set-up wizard upon activation, and offering live updates on new apps to try.

Thanks to Digital Turbine’s global partnerships with leading device manufacturers (OEMs) and major mobile networks, app marketers can reach the users that other app marketing platforms cannot reach.

But discoverability is only the first part of the story. Digital Turbine’s technology creates the opportunity for brands to shorten the customer journey by recommending new downloads from their apps portfolio. These app recommendations can then be downloaded and installed painlessly with a SingleTap, dramatically reducing abandonment by maintaining a single, trusted brand environment.

Learn More

To learn more about how Digital Turbine can help you reach more users while increasing your return on investment, contact us today and ask to speak with one of our app marketing experts.

The post Digital Turbine Goes Global as Top Media Source on 2021 Singular ROI Index appeared first on Digital Turbine.

• 5G is leading a transformational behavior change that creates new opportunities for app developers
• More processing power allows marketers to create new kinds of experiences
• Savvy marketers can use location capabilities to deliver content based on granular locations
• App Bundles allow developers to “light up” apps on phones without reduced friction
• File size concerns and other areas of “friction” are mitigated through on-device solutions

During a two-part podcast series hosted by Martech, I discussed how the mobility landscape is impacting marketers and the ways Digital Turbine can help solve this. In the first podcast, I discussed app developers can boost revenue and reach end users at scale through the Direct to Device Advantage.

In this recap of the second podcast, readers can learn more about how mobile app developers are gearing up for 5G.

5G: Transformational Behavioral Change

At its core, 5G is the latest growth in the speed, quality, and power of mobile that we’ve seen progress with each new generation. Even the most forward thinking individual probably didn’t foresee people changing their TV viewing habits from the living room to “on the go”. But now, we forgo appointment TV viewing and watch on our phones or other devices wherever we are and whenever we like. This increased power opens new ways for app marketers to drive more engagement.

Deeper Experiences

More processing power enables marketers to insert impressions in places we wouldn’t otherwise. Being able to highlight real-time processing of data and services can create an environment for marketers and advertisers to take advantage of. Ultimately, the increase in processing power from 5G enables marketers to create deeper experiences through Augmented Virtuality and Augmented Reality — for example, Snapchat’s ‘Create Lenses’ feature for mobile advertisers.

Location Capabilities

For years, marketers have used data to get the right message in front of the right people, at the right time — all in pursuit of driving business results through the data they compile. With 5G, marketers can now discern if you’re at grandma’s house and what room of the house you are in. Where users agree to allow their locations, savvy marketers can tap into the opportunity this creates. For instance, marketers could potentially provide more specialized content depending on the location: cooking in the kitchen vs. sitting on the couch in the living room.

App Bundles

Two years ago, Google introduced Android App Bundles, a file type created to help developers control the complexity and file size of their applications. App bundles circumvent the need for developers to build, sign, and manage several Android Package Kits (APKs) in order to distribute apps. Now they can quickly “light up” an app without all the overhead. These progressive experiences will reduce friction for the users and publishers alike — creating opportunities for larger device integrations.

The End of Friction

For marketers concerned about “file size” preventing a download, 5G will bring an end to those concerns. Where before, if an app download takes extra seconds, it can destroy your ROI. But now, people don’t have to worry about having a good wifi connection, how much room they have on their phone, or how much time they have. In an impatient world, “frictionless” solutions increasingly win. We have seen 5–10x better click to install rathers because the level of friction is so much less with on-device solutions.

The post Martech Podcast Part 2: Gearing Up For 5G appeared first on Digital Turbine.

• Major life changes are a predictor of New Device Purchases – which lead to 3x more app installs
• All life changes dramatically increase the likelihood of a new phone purchase – with marriage, job changes, and moving leading the way.
• App categories that can be associated with these life events should be in-tune to the “App”-alanche opportunity.

In the first part of our New Device “App”-alanche series, we revealed how new device owners “lean-in” to app installs – with increased interest and 3x more installs. In part two, we showed how discovery puts new device owners “in-market” for new apps. Here is part 3:

By now we know that the New Device “App”-alanche leads to increased installs. For app publishers salivating to take advantage of this, we have more good news: our research shows that life changes can be a predictor of new device purchases. All life events we looked at – including marriage, job changes, moving, having a child, and starting school – all dramatically increase the likelihood of a new phone purchase.

Perhaps not surprisingly, the biggest life event driver of new phone purchases is marriage. Whether it’s a gift from someone or you just need a new device to merge phone plans – when planning and following nuptials is when people are grabbing a new device and, ultimately, downloading new apps. 

Certain app categories are important for people who go through these life changes – and these publishers should position themselves well for the “App”-alanche. For example, the following app categories might want to invest in getting their app in front of new phone buyers:

Travel: Those honeymooners are gonna be looking for you!

Food Delivery: New phone, new to the neighborhood, and hungry!

Financial: Great new job, car, and home – and now they need to change their budget.

Shopping: They’re hoping to look great at their new job or the first day of school.

Other app categories like News, Dating, Lifestyle, and Games also will be hot commodities from these life events. And app publishers can reach these “ready to install” customers on the first day after some of the happiest moments of their lives. They’re smiling, laughing, enjoying their life change – and downloading your app.

The post The New Device “App”-alanche: New Life, New Phone – Your App! appeared first on Digital Turbine.

• After unboxing a new phone, acceptance of ALL UA discovery methods is at a peak
• Preloads are seen equally as helpful, if not moreso, than other discovery methods by new device owners
• Web/Social Ads, where the majority of advertising spending happens, is seen as 2nd to least helpful
• Being “On-Device” at unboxing could raise effectiveness of ALL methods

In the first part of our New Device “App”-alanche series we revealed how new device owners “lean-in” to app installs – with increased interest and 3x more installs. Here is part 2:

New device owners are more attuned to all methods of discovery – making them “in-market” for new apps to install and use. App publishers and advertisers should approach the period immediately following unboxing just like a car dealer looks at someone “in-market” to buy a new car. Get in front of them any way you can!

While all methods of discovery see heightened interest – web and social ads, where publishers typically spend most of their dollars, are seen as the 2nd to least most helpful discovery method during this all-important period. Preloads, meanwhile, are seen as being equally effective as other methods… and could raise the effectiveness of ALL methods since being “On-Device” is a way to be seen and noticed by “in-market” new device owners looking to deck out their devices with shiny new apps.

Be part of the New Device “App”-alanche and have your app “slide” into the hands of these “ready to install” new device owners. We’ll be back with part 3 of our series next week.

The post The New Device “App”-alanche: The “In-Market” Advantage appeared first on Digital Turbine.

• After unboxing a new phone, an “App”-alanche occurs where new owners install 3x more apps than those older phones
• The longer someone has a device, the less they “lean in” to installing new apps – showing less interest than new device owners
• The “App”-alanche creates a “ready to discover” consumer mindset that savvy publishers should be poised to capitalize on

Your typical UA strategy is likely missing a key period to draw in new users. About every 2 years or so, mobile phone owners purchase a new device and develop a “lean-in” attitude toward app installs. This “lean-in” mindset is temporary, but the result is an “App”-alanche that results in 3x more installs than those with older phones – making right after unboxing a PRIME TIME for app publishers and advertisers.

Consumers today are bombarded with media choices – app stores and phones are overflowing with options. The decision choice overload that comes with this excess adds friction to the install process. However, with a new phone comes a new attitude – prioritizing finding cool new stuff to deck out your new investment. This creates a discovery mindset that has consumers showing a higher interest in the apps they see. Savvy publishers looking to capitalize on the  “App”-alanche need to find strategies to ensure their app can be found by this “ready to discover” group of consumers.

The New Device “App”-alanche opportunity is real! This is the first in a series of blogs to discuss how app publishers can attract this “hot” market of consumers.

The post The New Device “App”-alanche: Get em While They’re Hot! appeared first on Digital Turbine.

Digital Turbine announced today that it has entered into a definitive purchase agreement to acquire Mobile Posse, Inc., a mobile advertising platform company headquartered in Arlington, VA. The acquisition of Mobile Posse complements Digital Turbine’s expressed strategy to provide a comprehensive media and advertising solution for operators and OEMs by enriching the mobile experience for end users and delivering highly relevant content to their fingertips. The acquisition is expected to close in the fiscal fourth quarter.

“We are extremely excited to announce the acquisition of Mobile Posse today,” said Bill Stone, CEO of Digital Turbine.  “We believe that this is a great transaction for our partners, advertisers, employees and shareholders. The early returns on our internally-developed Media Hub product showcased exciting potential, thereby encouraging us to profitably accelerate our growth efforts with these types of content offerings, and Mobile Posse has a proven track record of being one of the very best at providing users with richer media content.  With a similar-minded focus on promoting higher user engagement and boosting advertising revenue for mobile operators and OEMs, Mobile Posse’s content discovery platform is a perfect complement to our own existing platform offering. I look forward to working with the highly skilled team at Mobile Posse to leverage our respective strengths and partner relationships in an effort to accelerate our mission to build the preeminent end-to-end mobile content delivery platform offering and thereby create additional, highly profitable, growth opportunities for Digital Turbine in the coming years.  We look forward to providing more specific details regarding our financial expectations for Mobile Posse on future calls after the transaction has closed.  However, based on preliminary unaudited financials, Mobile Posse is expected to have generated more than $55 million in total revenue and more than $10 million in EBITDA during calendar 2019.  As such, considering the current run-rate of recurring business at Mobile Posse and the terms of consideration, we anticipate that the Mobile Posse transaction will be meaningfully accretive to our EBITDA following the transaction.”

“Mobile Posse is excited to join the Digital Turbine team,” said Jon Jackson, CEO of Mobile Posse.  “As Bill referenced, the strategic rationale for the acquisition is very strong.  We believe that Mobile Posse’s content discovery platform and Digital Turbine’s distribution and relationships combine to create a powerful and highly-differentiated industry solution.  We look forward to joining forces to make that promise a reality.”

All historical financial information for Mobile Posse referenced above is unaudited and is subject to adjustment based on completion of the audit of Mobile Posse’s financial statements, which adjustments may be material. Investors therefore should not place undue reliance on such unaudited financial information.  Following the closing of the acquisition, the Company intends to file the financial statements of Mobile Posse and furnish pro forma financial information as required by Securities and Exchange Commission rules.

The post Digital Turbine Announces Definitive Purchase Agreement to Acquire Mobile Posse appeared first on Digital Turbine.

Looking back at previous attempts to gauge the future – we’ve hit the mark with regards to voice, the $1,000+ device, the rise of the phablet (killing off the tablet), and the ascent of the Chinese and Indian OEMs – giving the Koreans a run for their money. We can also claim some success with other predictions, VR, AR, and wearables are perfect examples, which despite not finding mainstream success have certainly found their niches and will continue to plod alongside more fast-moving technologies.  And just to prove the point that this future-gazing business isn’t an exact science — we also bet rather unwisely on the popularity of the foldable device. This reminds us that innovation must always solve a real-world problem and not seek to just do something new.

Everyday Innovations

So this year is going to be somewhat different. I’m not going to write about all the “every day” innovations the smartphone industry is promising us for the year ahead. Sure, smartphones are going to be more “aerodynamic” — lots of glass, no bezels, cameras hidden behind the device’s screen,  meaning they are going to look great and pushing the smartphone in your pockets even further into the realms of the fashion accessory (admit it — that’s a huge influence when it comes to selecting your next device). Of course, the chips that power your devices are going to be more powerful and faster — but this was predicted by Moore’s Law in the 1970s, so really there is nothing new to see here (if only we could say the same about battery life). Don’t even get me started on cameras. Yes — we all have the ability to shoot TV-quality footage and upload it to TikTok but how much more innovation does the average user need in this direction?

Don’t get me wrong, of course, I’m excited about innovation in the industry but I’m going to hold off with the predictions until I walk the floors of the Mobile World Congress (MWC) event in Barcelona in February and actually get my hands on the latest, cutting edge tech to see how life-changing it really is before I bet the farm on its future success.

OK, OK, I get it – this might sound like a bit of a cop-out. After all, the team here at Digital Turbine has their finger on the pulse of all things mobile — surely, we’ve got a tip to whet the whistle of innovation lovers around the world. Well OK then, if there is one thing I’m excited about for the year ahead, and the year after that, and probably the year after that as well, it’s 5G.

5G is about to (Slowly) Change the Face of Mobile

While the concept of lightning-fast 5G mobile coverage isn’t new and is understood by virtually everyone who has ever owned a smartphone, it’s something that very few people have had the pleasure of actually enjoying first hand.

It’s ironic that the superfast 5G mobile network is being rolled out rather slowly. However, 2020 is the year that more people across the United States will get their hands on the technology that will breathe new life into their smartphones.

Check out where you can currently enjoy 5G across the US and a list of how and where the various networks will be rolling out the service in 2020 here.

5G is following similar roll-out schedules to the US across international markets like the UK and will be making its debut around the world in 2020 with planned launches in Canada, Brazil, China, and India. The South Koreans (of course) have had 5G since 2018.

Note: For some residents in rural parts of Scotland, 5G isn’t so exciting. They’d be happy if they could access any mobile network, regardless of speed. The moral of the story is, access to digital services cannot be taken for granted even in more “mature” markets

Why Am I so Excited about 5G?

The answer should be obvious to anyone who has to endure a slow connection. Imagine, instant downloads, no buffering, everything working with a click and no lag. It’s like magic. The science fiction writer, Authur C. Clarke once said that any sufficiently advanced technology would be indistinguishable from magic. Could there be a more perfect description of 5G?

The fact is, all those other innovations (lots of glass, no bezels, etc.) are purely cosmetic and of little value when your connectivity sucks. With this in mind, everyone in the smartphone industry and app eco-system should be incredibly excited about 5G. It’s the biggest thing to happen to the smartphone since… well, the smartphone.

What are you excited about in 2020? Share your comments below.

The post Future Gazing: 5G for the People appeared first on Digital Turbine.

Though it sounds simple enough, actually doing so requires a well-built strategy complete with many awareness and engagement tactics. Luckily, our team has identified the top four ways to improve your app promotion campaigns. 

Develop an Omnichannel Strategy 

You can have engaging email journeys, interactive social media campaigns, and a well-designed website, but if these channels don’t work together, you could be losing part of your customer-base. Sadly, 55% of companies have no cross-channel strategy in place, but because the majority of customers are multiplatform and multi-screen, you need to have consistent experiences across devices. 

Recent data shows that multi-screen customers actually have a higher LTV. The Speigel Research Center at Northwestern University found that shoppers who use a computer, tablet, and smartphone order 26% more often than PC-only shoppers and spend on average $14.37 more per order. By implementing an omnichannel marketing strategy, you will prioritize these customers and see a boost in LTV. 

Make your desktop and mobile site look the same – and even carry over those colors and features to your mobile app. If you use email campaigns and SMS messaging, use the same language and tone. And if you don’t use email or SMS outreach, start doing so immediately. Work with your marketing team to reach your customers effectively, efficiently, and similarly. 

Take Advantage of Your Mobile Site  

Many brands make one critical mistake: they think of their mobile site and mobile app as two separate channels for customer acquisition. When in reality, they sit on the same platform: smartphones. In 2018, consumers spent 42% of their online time on mobile devices and 58% of total website visits were attributed to mobile sites. In addition, smartphone users spend 7x more time in native apps than in browsers. And recent research by Criteo shows that mobile apps deliver 2x the new user retention power. 

So how can you take advantage of your mobile site in your app promotion campaigns? By linking the two together. Have a page dedicated to your app where you provide further information on updates of your app. Write blogs that explore common problems your app can help solve. Or if you’re a gaming company, maybe talk about how much mobile gaming has improved recently.

And if you’re truly looking to develop a seamless mobile-to-app experience, think about advertising for your app on your website. This can help you easily convert web traffic to app users – without them ever leaving your site. 

 Looking for more specific ways to advertise your app instead? Check out our App Advertising Best Practices eBook. Here, you’ll find tips and tricks for advertising in the Google Play Store, on landing pages, and even through videos.

View our AppAdvertising Best Practices eBook

Control Your Funnel 

Thanks to search ads, social media, blog posts, reviews and even word of mouth, your customers’ journeys can look very different. So how can you control the journeys and conversion funnel? By identifying all areas of drop-off through data collection and analytics. The best marketers are 56% more likely to use data and analytics platforms, and only 19% of marketers track all of their marketing efforts. Be a part of the 19%. Doing so will help you understand where there are long gaps between a customer’s engagement and from what channel these gaps originate from. 

Controlling the drop-offs leads to controlling the conversion funnel. Maybe you see high engagement with your Google Play link, but see little conversions to app-install. How can you better convince the customer to click download instead of existing? If your first thought is to bypass the Google Play Store entirely, good call. By clicking here, you can have your app skip the store and create a frictionless install experience for most of your Android users.

Utilize Existing App Portfolio 

If you already have multiple mobile apps or are looking to launch another, this last tip is for you. While acquiring new users is crucial to growing your customer base and profit, consider tapping into your current customers as well. 

These current users have already been sold, are active and (more than likely) are loyal to your brand – use this to your advantage. Promote your upcoming app within your existing app. According to a recent study, many gamers interact with ads within games, and Only 23% of respondents felt that sponsored content had a negative effect on their enjoyment of a game.

By using in-app ads and pop-ups, you can seamlessly lead users to a new and relevant experience. 

The One-Stop-Shop Solution

Think of Digital Turbine as a bridge between advertisers and consumers. Our Ignite technology sits directly on the device, giving advertisers unique access to millions of new users. SingleTapTM, existing within Ignite, creates a frictionless app install experience through (yes) a single tap. To gain access to over 100 million Android devices in the United States or to learn more about SingleTapTM capabilities, reach out to the Digital Turbine team.  

Learn More about SingleTap

The post 4 Ways to Improve App Promotion Campaigns appeared first on Digital Turbine.

Connect with Silvia:
Linkedin

Silva Albasini is the Chief Operating Officer at GameChangerSF. She has been with the company for nearly 5 years and leads the UA and creative services departments. Her team works with different clients and apps, mostly in the gaming category.

How long have you been working in Digital Marketing and what do you like most about your job?

I’ve been working in Digital Marketing for over 15 years now. I have started with online banner advertising and for the last 6+ years have specialized in mobile growth & mobile app user acquisition.

What advice would you share with someone looking to enter the digital marketing field?  

Find a mentor who can invest time in your growth and focus on your analytical skills. Don’t rule out joining smaller innovative companies like GameChangersSF where you learn fast and work with the best app developers on one of the leading growth teams in the industry.

What type of position would you recommend a new marketer to look into if their ultimate goal is to become a well-rounded Director of Growth or User Acquisition?

I think the role itself will differentiate based on if they join an agency, developer or if they enter from an SAP point of view. One important aspect to consider is the size of the company. When joining a large company a job can become very specific and kind of repetitive on a day to day basis. If there is an opportunity to join a slightly smaller developer or agency it can actually give someone the opportunity to learn more and be exposed to the entire UA lifecycle. Giving the person a better understanding of the full user acquisition and growth world. 

Just as an example we are a small agency but we have people that specialize on Facebook, media, or on Google. When I started working at GameChanger I was pretty much employee number one, after the co-founder. So I had the opportunity to work on Facebook, Media, and DSPs.  This gave me insight into the full differentiation between the different networks and the capabilities of the market. I had full visibility of how the market was changing (very quickly) and where the differences lay. 

I think flexibility and allowing employees to learn as much as possible is really important. There are so many differences and so many things are changing quickly that being limited to one role might not be the best solution. If someone is curious and wants to learn a lot, a small company might be the best choice for them.

When it comes to user acquisition and engagement, what challenges do you face?

We are always trying to balance scale and quality and helping our partners succeed with every title they launch – we never want to spend any money that isn’t ROAS positive and we want them to be as successful as they can be!

What strategies have you implemented to overcome those challenges?

One investment we’ve really seen pay off is investing in creative and creative innovation – its really the biggest thing that differentiates a campaign and grows performance. 

Can you talk more about how you’ve used creative innovation to overcome challenges?

Creative service is part of the GameChangerSF agency. These days a lot of UA is driven by AI and UA managers not only need to be creative but they also need their creative to be impactful. Creatives that advertisers were making a 1.5-2 years ago are no longer enough in terms of quantity or variety. One approach we have for creative is the ongoing iteration of creatives. We make several versions and see what works. We are continuously iterating to make the creative better and better, and we base all our decisions on data.

Where do you see the mobile marketing industry heading next?

More AI and less human input – I’m interested to see where the intersection of AI and growth creative takes us I think the possibilities combined with tech like AR will be very interesting to see.

Do you see a lot of apps starting to adopt AR technology?

I think the level of interaction a user can have with an app when AR is in place and integrated is a completely different level. Pokemon Go opened the world up to AR games and I think AR will be used more and more not just by the developer but also by the advertising world.

What conferences or trade shows that you would recommend other Digital Marketers attend?

MAU and GDC San Francisco are currently the most relevant conferences for me, in terms of content and industry people to meet.

What should UA or Growth marketers who plan to attend GDC or MAU check out during the conference?

I would suggest seeking out anyone that is leading the market and see if they have a booth/sessions. While we were building our creative services team a few years ago there were a lot of sessions about the topic and how some of the big developers were approaching creative. It was really informative to see the different points of view from different types of games and developers. 

Aside from the larger sessions that are held by companies like Uber, Lyft or bigger gaming developers, there are a lot of smaller sessions about UA that can be really interesting.

A full-service mobile marketing and data science agency, founded in 2012.

The post Q&A with Silvia Albasini- Chief Operating Officer at GameChangerSF appeared first on Digital Turbine.

As mobile usage increases, Merve Sahin from App Samurai states that there’s a high growth in internet penetration and
higher standard of living which is why food and delivery apps are growing so
quickly. The growth also is causing increased competition, which leads to a
decrease in the delivery fee which keeps consumers coming back to the ease of
the app and food delivery lifestyle. It is crucial to implement successful
tactics to ensure consumer retention and here is what Digital Turbine found as
best.

• Minimizing the Delivery Fee: By using a subscription model, which is growing in popularity every day, consumers agree to pay a monthly fee to get free delivery.  This assists in saving the customer in the long run. DoorDash, for example, launched the DashPash monthly subscription service where the cost is just $9.99 and all deliveries on orders $15 or more are free.
• App Exclusive Discounts: Some food delivery apps are allowing discounts for a customer’s first purchase or a day where featured restaurants are discounted. This encourages consumers to use their app instead of a competitor. An app that does a great job of this is TapInGo, where they offer exclusive discounts/flash sales from local restaurants to the customer where it they might not be available in the restaurant itself.
• Exclusive Delivery: Several apps offer food delivery service from restaurants that don’t offer delivery themselves. When a customer craves that restaurant but doesn’t have the time or energy to sit down and eat there – food delivery is the way to go!  
• Brand Visibility: Acquiring new users and app downloads comes from boosting brand visibility but in the app store and out. Campaigns can be centered around optimization but also the app logo being displayed in restaurants where delivery is available can assist in acquiring their loyal customers.
• Taking the Business to Mobile: Brick and Mortar restaurants, like Dominos, are taking their business model to mobile. Dominos has changed the game by allowing mobile ordering for delivery instead of using a food delivery system like GrubHub. All this can be done through their mobile app to avoid any confusing through a phone order.

Food delivery is in and
Millennials and Gen Z’s are living for it! It is perfect for the fast-paced
lifestyle which most people now are always looking to be one step ahead.
Digital Turbine can help you be like your consumers are be one step ahead of
the game! To learn about best marketing practices, talk to one of our experts today.

The post Why Millennials are Going Bananas over Food Delivery Apps appeared first on Digital Turbine.