Report Highlights Include:
- Chart 1: Consumers rank preloads over other formats
- Chart 2: Preloads on new devices target users that are 3X more likely to install
- Chart 3: New Device Owners install 3X more apps per quarter
- Chart 4: Preloads help advertisers target major life events
- Chart 5: The LATAM Preload Opportunity is BIG and growing
- Chart 6: Preloads are being used by top LATAM apps across ALL categories
- Chart 7: Preloads combat traditional UA’s declining install rates over time